One thing you can never have too much of:

"Studios have already curtailed the normal promotional press junket ahead of the June 29 release of "War of the Worlds," limiting it to what Mr. Levy called a smaller number of "preselected interview sessions." He said the decision had nothing to do with Mr. Cruise but was made because there had been enough promotion already." --NYTimes.com

A movie studio have enough marketing? Guffaw. That's like higher education saying they have enough diversity. Or the web collectively agreeing that it has enough opinions.