Pervy

From this week's NYT Magazine article on the mingling of sex and social statement inherent in the American Apparel ethos:

The first-movers of culture, whom Charney refers to as Young Metropolitan Adults, have embraced an aggressively sexualized world, a continuum that includes the hip, subversive and degenerate aesthetic of Charney's friends at Vice magazine, Web sites like Suicide Girls and photographers like Terry Richardson, more stupidly raunchy phenomena like the "Girls Gone Wild" video series or Paris Hilton and, increasingly, the actual intersection of pornography with mainstream entertainment. In this context, the adjective "pervy," a word that often appears in accounts of Charney, is itself a perverse sign of approbation.

Someone cue Ross Douthat for another post on the "pornographication of the public square." It's not exactly the most melodious of phrases--I prefer "raunch culture" myself--but it certainly gets the point across.