The death of you

On the way to work this morning I spotted a passing Metro Bus with an ad for Final Destination 3. Without delving into the near-certainty that the movie will plumb new depths of stupidity, the ad is festooned with the tagline "This ride will be the death of you." Now, far be it for me to ever call for more regulation, but is that really the sort of message you want to be plastering on the sides of public transportation in Washington, D.C.?