No smarmy comments needed

Quote from today's NYT article on the booming budget DVD business:

The very term "budget DVD" makes Mike Omansky bristle. "It brings up the image of schlock, which our product is not," said Mr. Omansky, the chief executive of Digiview Productions, a New Jersey company that supplies Wal-Mart with classics like "Bucket of Blood" and "The Beast of Yucca Flats." "McDonald's puts out a high-quality, low-priced hamburger. Our burgers are high quality, too, without the frills."